Custom, Fully Managed Marketing to Support Your Credit
Reinvent your marketing strategy with precisely targeted
campaigns at any time of the year, fully managed by CO-OP Financial
CO-OP Preferred Custom takes the business intelligence of
CO-OP Revelation to help you build
fully customized marketing campaigns based on your members'
financial habits. In addition to running quarterly CO-OP Preferred
campaigns, you can support events such as the launch of your EMV
card, build campaigns around debit lifecycle, customize all
elements of your campaign - then run it whenever the time is right
for your credit union.
It's CO-OP's most comprehensive and flexible omni-channel
marketing program, offering:
- Event-Driven Marketing: Support the
launch of new products - such as EMV cards - with multi-touch
campaigns that include direct mail, email, web content, in-branch
materials, and more.
- Debit Lifecycle Marketing: Create ongoing,
multi-channel messaging relevant to each segment of your card
- Custom Campaign Subscription: Launch campaigns
at any time of the year, directed at specific target markets - and
you choose the theme, incentives, materials, spend thresholds, and
Fully managed support minimizes your involvement in campaign
administration, while ensuring a professionally run program.
Click here for slipsheet
information on CO-OP Preferred Custom.