CO-OP Preferred Custom

Custom, Fully Managed Marketing to Support Your Credit Union's Priorities



Reinvent your marketing strategy with precisely targeted campaigns at any time of the year, fully managed by CO-OP Financial Services.

CO-OP Preferred Custom takes the business intelligence of CO-OP Revelation to help you build fully customized marketing campaigns based on your members' financial habits. In addition to running quarterly CO-OP Preferred campaigns, you can support events such as the launch of your EMV card, build campaigns around debit lifecycle, customize all elements of your campaign - then run it whenever the time is right for your credit union.

It's CO-OP's most comprehensive and flexible omni-channel marketing program, offering:

  • Event-Driven Marketing:  Support the launch of new products - such as EMV cards - with multi-touch campaigns that include direct mail, email, web content, in-branch materials, and more.
  • Debit Lifecycle Marketing: Create ongoing, multi-channel messaging relevant to each segment of your card portfolio.
  • Custom Campaign Subscription: Launch campaigns at any time of the year, directed at specific target markets - and you choose the theme, incentives, materials, spend thresholds, and more. 

Fully managed support minimizes your involvement in campaign administration, while ensuring a professionally run program.

Click here for slipsheet information on CO-OP Preferred Custom.


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