CO-OP Purpose LogoWhat makes credit unions different from other financial institutions? Our unique sense of purpose: People helping people.

Helping people and their communities achieve financial well-being has inspired the credit union mission since the beginning, and now we go to the very heart of the matter through programs that empower, engage and assist our communities. Through CO-OP PURPOSE we are proud to offer credit unions unique access to a growing offering of carefully crafted partnerships with other purposeful organizations that align with our joined vision.

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Financial Empowerment with CO-OP PURPOSE Initiatives

By leveraging the scale and reach of our relationships with mission-driven leaders, CO-OP PURPOSE helps credit unions deliver on the promise of financial well-being. Research has shown, over and over, that financial fitness has to start at a very young age. Our CO-OP Purpose initiatives carry that torch from schools to libraries all the way to the local credit union to empower everyone in our communities, regardless of their financial literacy level, and see them reach their goals. Join us, and connect deeper with your credit union's purpose.


The Credit Unions + Yoobi Classroom Initiative

Gives your members an exclusive discount on Yoobi products, and helps provide Yoobi school supplies and financial education tools to classrooms in need - at no cost to your credit union.

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Yoobi Classroom Pack   Money Mammals Financial Literacy Kit 


CO-OP Miracle MatchSM

Make your fundraising more impactful through this $1 million annual matching program. CO-OP Miracle Match helps credit unions provide vital financial support to families coping with the serious illness or injury of a child through Children's Miracle Network Hospitals.

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2015 Miracle Match Stats

The CU Network + Library Network Coaching Program

Students and Teacher in Library

Meet your community where it already goes to learn - the public library. Find out about financial literacy programs that your credit union can deliver in collaboration with local public libraries.

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