Campaign Management

Marketing Tailored to Your Membership

If your credit union processes debit with CO-OP, you can take advantage of our robust portfolio management solution, CO-OP Revelation®, to analyze your members' financial habits. You can then participate in CO-OP Preferred: turnkey marketing that precisely targets unique segments of your credit union's membership using the proven analytics of CO-OP Revelation.

CO-OP Preferred offers fresh creative customized with your credit union name and logo, delivered each quarter. It's completely turnkey: We help you identify the target market, we manage the direct mail and incentives, and we even analyze the results so you know the return you get for your marketing dollars.

CO-OP Preferred Custom allows you to create truly custom marketing based on your membership's financial habits. You can support events such as the launch of your EMV card, build campaigns around debit lifecycle, customize all elements of your campaign - then run it whenever the time is right for your credit union.

To learn more about how CO-OP Preferred can boost your marketing power, take a look at the results from previous Preferred campaigns, success stories and more.