Understanding your cardholders' behavior is the first step to
influencing it. CO-OP Total Revelation was designed to help you
manage your card programs, engage your members, boost your bottom
line and ultimately grow your credit union.
With CO-OP Total Revelation, you have the robust data
warehousing tool you need for sophisticated data analyses that can
inform marketing programs and drive issuer performance. It offers
you deep insight into your full portfolio's performance - right
down to the transactions of an individual card, network, merchant
CO-OP Total Revelation includes marketing and management
components that together provide a winning solution.
- Improve portfolio profitability by uncovering hidden
opportunities within transaction data and cardholder
- Make more informed marketing decisions backed by an in-depth
understanding of your members' behavior and demographics.
- Analyze how members, as well as non-members, use your ATMs, so
you can best assign location sties and targeted promotional
- Perform peer-to-peer comparisons on your Debit card performance
and develop customized benchmarking.
- Save marketing costs and resources with turnkey debit marketing
campaigns and custom credit campaigns, tailored to your members'
- Lower fraud losses by identifying fraud patterns and
vulnerabilities down to the transaction-level in minutes rather
- Save your staff hours of labor to create management reports
with one-click Revelation Reports.
- Eliminate the need for in-house software maintenance with
web-based application maintained by CO-OP.
- Receive expert recommendations on how to turn around