You can now offer your members the ability to
personalize their debit, credit and ATM cards with a photo of their
choice (family, pets, hobbies, etc). Cardholders actually design
their cards using a website that allows them to import photos.
The images from the website are matched up with
card orders at CO-OP's Plastic Production facility. You will
approve the image, according to MasterCard and Visa standards, and
submit the order.
Below, you can find information on:
How to Get
How It Works
Card creation by members begins with a website
link on your website. Members provide identifying information,
including a portion of their card number. Users can choose to
obtain a photo from the various sources. Once their image is
uploaded they will see a preview image of the card itself. Photo
editing tools such as cropping and photo position are
Your employees use an Admin Portal to preview and
approve images. They can also use the portal for information needed
to complete the card order, conduct research, and view statistical
You order the Photo-OP cards using normal ordering
Benefits for you:
- Increases activation and usage which increases revenue and
reinforces top-of-wallet positioning.
- Increases loyalty by creating an emotional tie between member
and his/her card.
- Perceived as offering leading-edge products that are gaining
- Provides one-to-one marketing opportunities through social
media sharing and links back to credit union site.
Benefits for your members:
- Easy, intuitive card creation process and photo editing creates
emotional connection with card.
- Card production through CO-OP.
Implementation & Support
Both standard and custom implementation packages
You'll provide the first line of support for members. Client
services at CO-OP will provide support for you and will have access
to the Admin Portal. Training will be scheduled.
How to Get Started
If you would like more information on Photo-OP, we
have a slip sheet of Photo-OP.
If you are interested in adding Photo-OP to your
credit union's value offerings, please contact your National
Relationship Manager or submit a request for more information