Photo-OP by CO-OP

JohnCardholder202Be There,
Be Top-of-Wallet

You can now offer your members the ability to personalize their debit, credit and ATM cards with a photo of their choice (family, pets, hobbies, etc). Cardholders actually design their cards using a website that allows them to import photos.

The images from the website are matched up with card orders at CO-OP's Plastic Production facility. You will approve the image, according to MasterCard and Visa standards, and submit the order.

Below, you can find information on: 

How It Works
Benefits
Requirements
Implementation & Support
How to Get Started

How It Works

Card creation by members begins with a website link on your website. Members provide identifying information, including a portion of their card number. Users can choose to obtain a photo from the various sources. Once their image is uploaded they will see a preview image of the card itself. Photo editing tools such as cropping and photo position are available.

Your employees use an Admin Portal to preview and approve images. They can also use the portal for information needed to complete the card order, conduct research, and view statistical reports.

You order the Photo-OP cards using normal ordering procedures.

Benefits

Benefits for you:

  • Increases activation and usage which increases revenue and reinforces top-of-wallet positioning.
  • Increases loyalty by creating an emotional tie between member and his/her card.
  • Perceived as offering leading-edge products that are gaining popularity.
  • Provides one-to-one marketing opportunities through social media sharing and links back to credit union site.

Benefits for your members:

  • Easy, intuitive card creation process and photo editing creates emotional connection with card.

Requirements

  • Card production through CO-OP.

Implementation & Support

Both standard and custom implementation packages are available.

You'll provide the first line of support for members. Client services at CO-OP will provide support for you and will have access to the Admin Portal. Training will be scheduled.

How to Get Started

If you would like more information on Photo-OP, we have a slip sheet of Photo-OP.

If you are interested in adding Photo-OP to your credit union's value offerings, please contact your National Relationship Manager or submit a request for more information at sales@co-opfs.org.